Unfair Competition Law
Practical knowledge on Austrian unfair-competition law (UWG) — misleading and comparative advertising, influencer marketing, the EmpCo Directive, cease-and-desist letters.
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UWG amendment adopted: the EmpCo rules take effect on 27 September 2026
Austria's parliament has adopted the UWG amendment implementing the EmpCo Directive. Stricter rules for green claims apply from 27 September 2026 — the overview.
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EmpCo Directive: what changes for sustainability advertising in 2026
EU Directive 2024/825 (EmpCo) tightens the rules for environmental and social claims. What businesses in Austria must observe in advertising from 2026.
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Comparative advertising — when is it permitted, when unfair?
Comparative advertising is generally allowed in Austria — but tied to strict UWG conditions. What you may do, what the trap is.
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Hidden advertising and influencer marketing — when disclosure is mandatory
When must an influencer post be disclosed as advertising? Which duties apply — and which risks await businesses that fail to comply.
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Misleading advertising — where the line between permitted and prohibited runs
What counts as misleading advertising under the Austrian UWG? Common case groups, classic risks in online commerce, and how businesses can protect themselves effectively.
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UWG cease-and-desist received — what to do immediately
A UWG cease-and-desist is no minor matter. What to do immediately, which mistakes to avoid and how a modified undertaking protects you.
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A concrete case in Unfair Competition Law?
An article can't resolve every constellation. In a free initial consultation we look at your situation — you'll know afterwards if and how we can help.