Legally compliant advertising – we check your campaigns
Advertising has become an integral part of modern business life. It is the central means of acquiring new customers, positioning products and services or strengthening your own company as a brand. However, advertising is also under legal scrutiny – from competitors, supervisory authorities and increasingly also from consumer organizations.
To ensure that your campaigns do not become a legal risk, we offer a comprehensive review of advertising from a legal perspective. Our law firm supports companies, agencies and marketing departments in designing their advertising messages in such a way that they are both effective and legally compliant.
Why is a legal review of advertising important?
Advertising today operates in a complex legal environment. In addition to general principles on the permissibility of advertising statements, numerous specific regulations apply – depending on the industry, product, target group and medium. An unlawful advertising statement can quickly lead to expensive warnings, legal disputes or penalties. Added to this is the damage to image that can be caused by publicly criticized or objectionable campaigns.
Particularly problematic: advertising is fast-moving. Creative ideas are developed under time pressure, spread on social media within minutes – and are just as quickly criticized. This is why every campaign should be legally checked before publication.
What does a legal advertising audit actually involve?
Our legal review of advertising is comprehensive, practical and individually tailored to your needs. It includes, among other things
- Checking for misleading or deceptive statements: we analyze whether the advertising statements are misleading or objectively false, whether important information is missing or whether a statement is likely to mislead consumers.
- Checking for inappropriateness or inadmissibility: Some forms of advertising are generally prohibited – such as aggressive or harassing advertising, certain forms of comparative advertising or statements that are inadmissible under fair trading law for other reasons.
- Legal assessment of advertising statements: We check whether slogans, images, claims or testimonials are legally problematic. In doing so, we take into account both the effect on an average audience and industry-specific features.
- Industry-specific regulations: Advertising for certain products – such as food, pharmaceuticals, financial products or healthcare services – is subject to specific legal requirements. We ensure that your advertising also meets these requirements.
- Review of influencer and social media marketing: There are also clear rules for advertising on social networks. We check labeling obligations, cooperation with content creators and liability issues in connection with user-generated content.
- Right to one’s own picture, personal rights and copyright: We make sure that images, music, texts or brands are used correctly and do not infringe the rights of third parties.
- Data protection requirements: Data protection regulations must be complied with, particularly in the case of personalized advertising, tracking technologies or newsletter marketing. We support you in the legally compliant design of your measures.
- Checking environmental claims (green claims): More and more companies are advertising sustainability, environmental friendliness or climate neutrality. Such claims are particularly in the focus of authorities and competitors – and must be objectively verifiable, precise and not misleading. We check your environmental advertising messages to see whether they are legally tenable and point out where there is a need for improvement.
When changes are needed: solutions that combine impact AND legal certainty
When we identify legal risks, we do not leave you alone with general warnings. Our aim is to provide you with specific and creative suggestions for changes that will significantly reduce the legal risk – without unnecessarily weakening the advertising impact or your brand message. Minor linguistic adjustments or additional information are often enough to turn a risky statement into a legally viable yet strong message.
Our experience shows: Advertising law does not have to be a stumbling block for creativity. On the contrary – targeted adaptation can make advertising not only legally more secure, but also more convincing and trustworthy.
For whom is our service relevant?
Our services are aimed at companies of all sizes and industries that invest in advertising – whether traditional or digital. We work closely with marketing managers, agencies, PR departments and creatives to combine legal certainty with creative freedom.
Whether you want to have a single poster motif checked, are planning a comprehensive online campaign or an influencer project – we support you with our legal expertise from the idea phase through to publication. We also provide support afterwards in the assessment of complaints, legal attacks by competitors or official inquiries.
Our approach: comprehensible, fast and solution-oriented
Law doesn’t have to be complicated – at least not for you. Our aim is to provide you with clear and practicable recommendations, without legal clichés or lengthy expert opinions. We work in a practical, understandable way and with a realistic view of the actual risks and opportunities.
We understand advertising – and we understand the law. That’s why our advice is not only legally sound, but also combined with a feel for tonality, target group impact and media attention. We know where the legal pitfalls lie – and how to avoid them elegantly.
What does an advertising audit cost?
Depending on the scope and complexity, we offer transparent flat-rate fees or billing based on time spent. We will be happy to provide you with a non-binding quote – also for regular audits or accompanying advice as part of your marketing strategy.
Do you have any questions or would you like to have your advertising legally checked?
Get in touch with us. We look forward to getting to know you – and making sure your advertising is a success.
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